PFNDAI tries to promote high quality foods products that are nutrition and sale. The seat of approval is given after the product/available are analysed to ensure that it meets the above criteria and the nutrients declared on label are validated .The Product then can marry the PFNDAI logo on its label are validated .The product then can carry the PFNDAI logo on its label for an agreed period under agreed condition. The consumers get the reassurance of buying a safe and nutrition product when they see the PFNDAI Logo with endorsement statement .Serval product have been endorsed in the past .Presently Dabur’s Real range of fruits is being endorsed as well as GSK Consumer Healthcare’s ActiBase.